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Chinese automaker BYD has achieved its fastest growth rate in Türkiye among all European markets, with the country becoming a strategic cornerstone of the brand's European expansion strategy, according to company officials.
BYD Türkiye General Manager Ismail Ergun highlighted the brand's exceptional performance in the Turkish market during a press meeting with journalists, where he shared insights about new models and industry trends.
"We can confidently say that the interest and growth rate in Türkiye is significantly above the European average," Ergun said. "Türkiye has become one of the strategically important markets contributing substantially to BYD's growth in Europe."
The company sold 13,608 vehicles in the first four months of 2025, making BYD the fastest-growing automotive brand in Türkiye this year. In April alone, BYD reached its highest market share to date at 6.3% with 5,397 vehicles sold.
Ergun noted that the Turkish automotive market achieved its best April sales of all time with 105,352 vehicles sold last month, representing approximately 40% growth compared to the same month last year.
"The total market reached 381,636 units after the first four months. It's difficult for the Turkish market to fall below 1 million units now," Ergun stated.
"However, we don't expect this growth rate to continue at the same pace in the second half of the year due to potential changes in tax brackets, continued tightening policies, and difficulties in accessing credit."
A significant factor behind market growth has been the increasing interest in electric vehicles. Ergun emphasized that Turkish consumers adapt very quickly to technology and show great interest in technologically advanced vehicles.
"The transition to electric vehicles is progressing extremely rapidly," he said. "Interest in plug-in hybrid models is also increasing. Last year, the electric vehicle market accounted for about 10% of the passenger car market.
In Europe, the share of electric vehicles is around 15%. As of April, this rate has exceeded 15% in Türkiye. For plug-in hybrids, the rate has risen above 7.5%."
BYD has particularly dominated the plug-in hybrid segment in Türkiye, with more than 50% of all plug-in hybrids sold in the country carrying the BYD logo.
"BYD is leading in this area in Türkiye because our brand has made plug-in hybrid vehicles affordable," Ergun explained.
"Until now, plug-in hybrid models were high-priced automobiles in the premium segment, but BYD changed this by offering plug-in hybrid technology at an accessible price level, which greatly contributed to market growth."
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he company's "accessible premium" approach has created a significant difference in the market. BYD currently operates with 37 dealerships across 29 cities in Türkiye and plans to continue expanding its product range with new models, including the electric sports SUV SEALION 7 and the electric B-SUV model ATTO 2, by the end of the year.
"We offer a wide product range that appeals to all consumer profiles, providing the most advanced systems in terms of technology," Ergun said. "We're continually improving our customer-focused approach. The feedback we receive from our users is extremely positive. Customers love and trust the BYD brand."
With Turkish consumers showing exceptional enthusiasm for new technologies, BYD expects plug-in hybrids to continue rapid growth, potentially reaching 9-10% of the market by year-end. "This trend is unlikely to reverse. We can confidently say 'the future is electric,'" Ergun concluded.
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