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Turkish online marketplace Hepsiburada is preparing to enter Kazakhstan’s e-commerce market through a new cross-border sales channel developed with its shareholder, Kazakh fintech group Kaspi.kz, and the country’s national postal operator, Kazpost.
The initiative is currently being tested in a pilot phase and is expected to launch in the second half of the year, Kazpost Chief Executive Bektas Zhakeyev said, according to Russian news outlet Interfax.
The project is designed to make products sold on Hepsiburada available to customers in Kazakhstan through the Kaspi.KZ Marketplace, creating a new channel for Turkish goods to reach Kazakh consumers.
"According to Kaspi.kz's estimates, the planned capacity of the project could be up to 100 tonnes of goods per month. With an average weight of one parcel of about 0.6 kg, this amounts to approximately 60,000 parcels per month," Zhakeyev said.
The delivery side of the operation will run through Kazpost’s Cargo2Mail logistics channel, which is used to facilitate international parcel shipments, he added.
The initiative follows the acquisition of the Türkiye-based company by Kazakh fintech holding Kaspi.kz, which in early 2025 bought a 65.41% stake in the Turkish e-commerce platform for $1.1 billion.
Hepsiburada, one of Türkiye’s largest online marketplaces, reported revenue of ₺84.65 billion ($2.14 billion) while posting a net loss of ₺5.7 billion ($144 million).
The company also recorded a total order value of ₺257.5 billion ($6.51 billion) across products sold through its platform.
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