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One of Türkiye’s most well-known dessert brands, Baklavaci Faruk Gullu, has been put up for sale by the Savings Deposit Insurance Fund (TMSF).
According to official announcements, the sale covers the full “commercial and economic integrity” of Baklavaci Gulluoglu Gida Sanayi ve Dis Ticaret AS, including all assets, rights, contracts, and brand value associated with the company.
The starting price for the tender has been set at $5.05 million (₺223 million).
The scope of the sale extends beyond physical assets and includes the company’s entire operational structure.
The offering includes:
This means the buyer will acquire not only production capacity but also the established brand identity and market presence built over decades.
The TMSF will conduct the sale through a tender process that combines sealed bids and open auction stages. The auction is scheduled to take place on April 8, 2026, at the fund’s headquarters in Istanbul.
Investors must submit their bids by April 7, with a required deposit equal to 10 percent of the starting price. The process may continue with negotiations among the top bidders if necessary.
The sale comes nearly a decade after the company was seized in 2016 as part of investigations into individuals and businesses accused of links to the Fetullah Terrorist Organization (FETO).
Authorities had cited charges including “financing a terrorist organization,” “membership,” and “establishing or managing an organization.” Following the seizure, the company was placed under TMSF trusteeship and continued operating under state oversight.
The current sale marks the final stage of this process, with the business expected to return to private ownership once the tender concludes.
Officials also stated that individuals or entities linked to groups identified by the National Security Council as threats to national security will not be allowed to participate in the tender.
The listing has drawn attention due to the brand’s long-standing position in Türkiye’s dessert market and its recognition both domestically and internationally.
The transaction is considered one of the more notable tenders in the food industry in recent years, as it involves the full transfer of a legacy brand along with its operational infrastructure.
Potential bidders will have access to company data and facilities between March 18 and April 6, provided they meet participation requirements and confidentiality conditions.
Once completed, the sale is expected to close a nearly 10-year period of public control and open a new chapter for the brand under private ownership.
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