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Black Eyed Peas musician will.i.am has stepped far beyond the recording studio, unveiling an AI-powered three-wheel electric vehicle at Nvidia's annual GTC developers conference in the heart of Silicon Valley.
The vehicle, called Trinity, was presented on Thursday as part of the musician-turned-tech-entrepreneur's broader vision for urban transportation.
"I'm an artistic creator because of tech," will.i.am told Agence France-Presse (AFP) at the event.
"Creating with musical teams is great, but hopping into a different realm and being hypercreative with full-stack developers, electrical engineers, mechanical engineers, and world builders—that is the ultimate level of creativity."
The startup, also named Trinity, takes its name from what will.i.am described as an alignment of human, vehicle, and agentic AI.
The single-passenger electric vehicle is designed to let a human take the wheel while a built-in AI agent acts as a virtual assistant, fielding conversation-based collaboration, task delegation, and brainstorming during the daily commute.
"When a human has an agent of their own, a company has a super employee," will.i.am said, describing the vehicle as "brains on wheels."
He added that the vehicle continues working, processing tasks autonomously, even after its owner has parked and gone inside.
Under the hood, Trinity relies on an Nvidia graphics processor to power its AI, which the startup says can interpret and reason about its surrounding environment in real time.
The autocycle is designed to accelerate from zero to 60 mph (96 kph) and will be manufactured at a facility in Los Angeles that will also double as a school for robotics and agentic AI systems.
Trinity plans an initial production run of 500 units, with deliveries targeted for August of next year and a sticker price set below $30,000.
Will.i.am acknowledged the project required a measure of boldness and blind optimism.
"I was ambitious, audacious, and a little bit naive," he said. "That's a good combination, because if you don't have that little bit of naivety and everything is skeptical, you probably wouldn't take crazy risks."
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