In recent years, a notable trend has emerged in the film industry: classic movies are making a comeback in cinema theatres worldwide. From Bollywood to Hollywood and even Turkish cinema, audiences are flocking to theatres to experience timeless classics on the big screen once again. But what is driving this resurgence?
One of the primary factors contributing to the re-release of classic films is nostalgia. For older generations, these films evoke their cherished memories, while younger audiences are curious to experience the cinematic magic that shaped the film industry.
Films like Titanic, Barry Lyndon and The Shawshank Redemption have become cultural touchstones, and their re-releases offer a shared experience that bridges generational gaps.
Similarly, Turkish classics from the Yesilcam era are being showcased in cinemas, allowing new generations to appreciate the rich history of Turkish filmmaking. Events like Timeless Film Days, organized by the Center for Turkish Cinema Studies (TSA), have featured screenings of iconic films such as Sevmek Zamani (Time to Love), providing audiences with a glimpse into the past.
The re-release of classic films has proven to be a profitable strategy for cinema chains. In the U.K., films like Coraline and Star Wars Episode III: Revenge of the Sith have surpassed $45 million (₺1,816,929,000 billion) at the box office during their re-releases, indicating strong audience demand. This trend has been particularly beneficial during periods when new blockbuster releases are limited, providing cinemas with a reliable source of revenue.
Re-releasing classic films serves not only as entertainment but also as an educational opportunity. Younger audiences and film students gain insight into the history and evolution of cinema by experiencing these films as they were originally intended. Special screenings often include discussions, Q&A sessions, and other events that enhance the cultural value of these re-releases.
In Türkiye, initiatives like the Istanbul Film Festival's "Turkish Classics Revisited" project have focused on restoring and showcasing significant works of Turkish cinema. For instance, the 1987 film On Kadin (Ten Women), directed by Serif Goren and starring Turkan Soray, was restored and screened during the festival, highlighting the importance of preserving Türkiye's cinematic heritage.
Watching a classic film in a cinema setting offers an immersive experience that home viewing cannot replicate. The communal atmosphere, high-quality sound systems, and large screens provide a unique way to appreciate these films. Events like midnight screenings, costume contests, and themed nights have become popular, turning re-releases into special occasions that attract diverse audiences.
In Türkiye, venues like Istanbul Modern Cinema have hosted programs such as "Timeless Movies" which featured a selection of unforgettable classics from the Yesilcam era, including 3 Arkadas (Three Friends) and Gule Gule (Goodbye), offering audiences a chance to experience these films in a cinematic environment.