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As Ankara welcomes world leaders for the NATO summit, the Presidency’s Directorate of Communications has launched a multi-venue exhibition across the capital, using immersive displays of culture, diplomacy, and development to project Türkiye’s global brand.
According to the directorate, the displays are strategically positioned in high-traffic zones frequented by summit delegates, diplomatic missions, international organizations, and members of the press.
Through these displays, Türkiye aims to present a broad picture of the country to both local and international visitors.
The exhibitions are being hosted at the Directorate of Communications Exhibition Hall, Esenboga Airport International Terminal and Armada Shopping and Business Center during the NATO Ankara Summit.
The displays represent a key pillar of Türkiye's broader soft power strategy, leveraging cultural diplomacy to project national identity and achievements to a global audience.
Under the banners "The Values of Türkiye" and "Türkiye in Figures: Portrait of a Brand," the exhibitions detail the nation's cultural heritage, international milestones, and long-term strategic vision.
Through these presentations, the Directorate of Communications seeks to strengthen Türkiye's brand value, support a positive perception of the country and contribute to public diplomacy during the summit, where Ankara is hosting a wide range of international guests.
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