Saudi Arabia is facing a wave of criticism after footage emerged showing a party held at the ancient site of Mada'in Salih (also known as al-Hijr), located between Medina and Tabuk.
The Hegra Archaeological Site (al-Hijr), known for its deep historical and religious significance, is listed as a UNESCO World Heritage Site.
Video clips from the event show women in revealing clothing dancing alongside men, a scene that has shocked many within and outside the conservative kingdom.
The event's location—a revered archaeological site tied to Islamic history—fueled additional backlash.
Mada'in Salih is traditionally believed to be the home of the ancient Thamud people, who are mentioned in the Quran and were associated with the Prophet Salih.
The site, often compared to Petra in Jordan, is renowned for its monumental rock-cut tombs and sacred history.
The choice to host a party at such a symbolic site was seen by many as a clear violation of religious and cultural boundaries.
Critics argued that hosting such festivities in a place of spiritual importance reflects a growing trend of commercializing heritage at the expense of tradition.
Outrage intensified due to the ongoing humanitarian crisis in Gaza, where Israeli attacks have claimed numerous Palestinian lives. Many on social media labeled the party as an act of “insensitivity” and “disrespect,” particularly in light of the region’s ongoing turmoil.
The event comes as part of Saudi Arabia’s broader push toward modernizing its image and opening up to entertainment and tourism under Vision 2030.
However, critics warn that these rapid changes risk clashing with deep-seated cultural and religious norms, especially when they involve sacred sites.
Tweet: A party at Saudi Arabia’s UNESCO-listed Mada'in Salih site, featuring dancing and music, sparks global outrage amid Gaza conflict and religious sensitivities