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The US technology giant Apple's iPhone encounters intense competition from domestic competitors in the region
According to research firm Counterpoint, sales of Apple's iPhone in China fell by 24% in the first six weeks of 2024 compared to a year earlier.
This drop comes as the U.S. technology giant faces fierce competition from local rivals in the country.
During the same period, China's Huawei saw its sales jump by 64% in its home market, the report says.
Aside from a resurgence of Huawei sales at the more expensive end of the Chinese phone market, Counterpoint Research's Mengmeng Zhang wrote that Apple was also "squeezed in the middle on aggressive pricing from the likes of Oppo, Vivo, and Xiaomi."
The report said that smartphone sales in China, one of Apple's biggest markets, also shrank by 7% in the same period.
Huawei struggled for years due to U.S. sanctions, but its sales surged after it released its Mate 60 series of 5G smartphones in August.
It was a major surprise as the Chinese firm was cut off from critical chips and technology required for 5G mobile internet.
Source: Newsroom
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