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Chinese automaker giant ATMO Group, known for its SWM and JAC brands, is set to begin local production in Türkiye’s Eskisehir by September 2025 through a joint venture with Urzema Holding, the Turkish company’s CEO said Sunday.
Located in the Eskisehir Organized Industrial Zone, the production site is expected to assemble up to six models once fully operational, with plans to double its initial annual capacity of 20,000 vehicles in a second phase scheduled between 2027 and 2029.
Urzema CEO Murat Ertas said the facility will stand on a 1-million-square meter (10.76-million-square feet) area and serve as a long-term push to revive Türkiye’s historic auto ambitions.
The production process will start with a 25–30% domestic parts ratio, and the goal is to raise this figure to 40% by 2027 and over 50% by 2029, he said. Reaching that threshold would qualify the vehicles for a “Made in Türkiye” certificate, opening the door for global exports under the national label.
The first model off the line will be the SWM G01 PRO, and It will be followed by the G03F in 2026 and a multi-purpose vehicle (MPV) in 2027, Ertas added.
JAC is also slated to begin production of its electric E30X model on the same production line by the end of 2025, he added.
Additional rollouts include a plug-in hybrid pickup in 2026 and both hybrid and electric SUV models in 2027.
The company plans to establish 30 sales points across Türkiye by the end of next year, aiming to cover 90% of the domestic market.
An SWM Academy will be launched to train staff and ensure service quality, with a 95% spare part availability target. Vehicles built at the Eskisehir site will come with a five-year or 150,000-kilometer (93,206 miles) warranty.
ATMO Group CEO Anton Chernov highlighted that Türkiye has become the center of the company’s operations after entering the market in 2022.
With active business in four countries, Chernov called the decision to launch manufacturing in Türkiye the group’s most decisive move to date.
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