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Premier League club Tottenham Hotspur has entered a global branding partnership with Elithair, a hair transplant provider with clinics in Türkiye, the UK, Germany, and Dubai, naming it the club’s Official Hair Treatment Partner.
The deal was announced with the release of a promotional film featuring an actor portraying a Tottenham fan who regains confidence after undergoing a hair transplant. His renewed self-esteem is then depicted as being passed on to his son as the two attend matches at Tottenham Hotspur Stadium.
According to a statement from the club, Elithair’s branding will feature prominently throughout the stadium during home fixtures.
Tottenham’s Chief Revenue Officer Ryan Norys welcomed the agreement, stating that the club was proud to collaborate with "a brand that has demonstrated undisputed global leadership in its field."
He described Elithair as the ideal partner to connect with supporters "through a mission to inspire self-confidence and offer globally recognized clinical treatment practices."
Elithair’s Co-Founder and Medical Director, Dr. Abdulaziz Balwi, called the deal a "monumental step," underscoring the company’s reputation built through international operations and clinical expertise.
He said the collaboration would bring "Premier League-level" standards to every patient in the UK, reflecting the clinic’s approach in Istanbul and other locations.
Türkiye continues to serve as a global hub for medical tourism, generating approximately $3 billion in revenue in 2024 from around 1.5 million international visitors seeking health-related services, according to industry reports.
The country’s competitive pricing, internationally accredited clinics, and experienced medical staff have made it a preferred destination for patients from Europe, the Middle East, and North America seeking affordable and reliable treatment.
Istanbul, in particular, has emerged as a focal point for the hair restoration industry, offering advanced technologies and comprehensive postoperative care as standard practice.
A substantial portion of this revenue came from cosmetic procedures, particularly hair transplantation, with sectoral data indicating that Türkiye’s hair transplant market alone generated $2.67 billion in 2024.
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