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MNG Kargo, one of Türkiye’s leading parcel delivery companies, has officially rebranded as DHL eCommerce, following its acquisition by global logistics giant DHL Group. The change marks a significant transformation not just in name, but in the company’s entire visual identity and strategic direction. The integration is being overseen by DHL eCommerce, the DHL Group division specialized in e-commerce logistics. As part of the transition, MNG Kargo’s long-standing blue and orange branding has been replaced with DHL's iconic yellow and red, reflecting a new chapter rooted in both global logistics expertise and local market strength.
As part of the rebranding, storefront signs at branches across Türkiye are being updated, and the company’s website and social media accounts have also transitioned to the new DHL eCommerce identity. Company executives describe the transformation as a major strategic step, enabling stronger operations and a better customer experience under the DHL umbrella. Through this integration, DHL aims to further solidify its footprint in Türkiye while strengthening its European parcel delivery network.
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