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TrendFinans, the fintech arm of e-commerce giant Trendyol Group, has launched banking services in partnership with lender Odeabank after securing regulatory clearance for a Banking-as-a-Service (BaaS) model.
The approval, granted by the Banking Regulation and Supervision Agency (BRSA), allows TrendFinans to operate as a digital interface provider while Odeabank delivers the licensed banking infrastructure. Through this setup, users can access financial services directly within the Trendyol platform.
The service runs through the TrendFinans application, embedded in Trendyol’s ecosystem. Instead of switching between apps, users will be able to handle financial transactions alongside their regular e-commerce activity.
By bringing banking tools into a widely used platform, the model aims to simplify access and reduce friction in day-to-day financial operations, according to the company's statement.
TrendFinans manages the user experience layer, while Odeabank supports the system with its regulated banking capabilities under Türkiye’s service-model banking framework.
The rollout targets both individual customers and small and medium-sized enterprises (SMEs), with a particular focus on improving access to financing for businesses.
The platform is expected to offer a range of digital-first financial products, giving users a more integrated experience across payments, financing and other banking services.
The company had previously teamed up with Abu Dhabi Developmental Holding Company (ADQ), an Abu Dhabi–based sovereign wealth fund, Ant International and Baykar CEO Haluk Bayraktar to build a next-generation fintech platform focused on Türkiye.
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