Close
newsletters Newsletters
X Instagram Youtube

Turkish hygiene titan Hayat boosts investments in Egypt to $700M

Hayat Kimya breaks ground on $44M facility in Ain Sokhna, Egypt, July 13, 2025. (AA Photo)
Photo
BigPhoto
Hayat Kimya breaks ground on $44M facility in Ain Sokhna, Egypt, July 13, 2025. (AA Photo)
July 13, 2025 05:47 PM GMT+03:00

Turkish consumer goods manufacturer Hayat Kimya has launched a $44 million investment in Ain Sokhna, part of Egypt’s Suez Governorate, bringing its total investment in the country close to $700 million.

The new facility will produce baby diapers and feminine hygiene products, allocating 25% of its output to the Egyptian market and exporting the remaining 75%.

The plant is expected to become operational in March 2026 and will create 400 new jobs. With this addition, Hayat Kimya’s total workforce in Egypt will reach approximately 2,500 employees.

Hayat Kimya launches a $44M investment, joined by Türkiye’s Ambassador to Cairo Salih Mutlu Sen (far right), Hayat Kimya Egypt General Manager Senol Keserlioglu (second from left), and senior Egyptian officials in Ain Sokhna, Egypt, July 13, 2025. (AA Photo)
Hayat Kimya launches a $44M investment, joined by Türkiye’s Ambassador to Cairo Salih Mutlu Sen (far right), Hayat Kimya Egypt General Manager Senol Keserlioglu (second from left), and senior Egyptian officials in Ain Sokhna, Egypt, July 13, 2025. (AA Photo)

Egypt’s appeal grows for Turkish investors

The groundbreaking ceremony on Sunday was attended by senior officials, including the Chairman of the Suez Canal Economic Zone, Walid Gamal El-Din; Suez Governor Major General Tarek Hamed El-Shazly; Türkiye’s Ambassador to Cairo, Salih Mutlu Sen; and Hayat Kimya Egypt General Manager, Senol Keserlioglu.

Ambassador Sen stated that Turkish investments in Egypt are growing rapidly on a win-win basis. He noted that firms like Hayat Kimya view Egypt not only as a gateway to new markets but also as an opportunity to serve domestic demand.

He highlighted Egypt’s infrastructure, regional trade links, and skilled labor force as key factors attracting Turkish businesses.

Local officials expressed satisfaction with the rising presence of Turkish companies, emphasizing their technological capacity, management capabilities, and ability to integrate with Egypt’s competitive advantages.

Hayat Kimya breaks ground on a $44M facility in Ain Sokhna, Egypt, with Türkiye’s Ambassador to Cairo Salih Mutlu Sen (right) and Hayat Kimya Egypt General Manager Senol Keserlioglu, July 13, 2025. (AA Photo)
Hayat Kimya breaks ground on a $44M facility in Ain Sokhna, Egypt, with Türkiye’s Ambassador to Cairo Salih Mutlu Sen (right) and Hayat Kimya Egypt General Manager Senol Keserlioglu, July 13, 2025. (AA Photo)

Turkish investment in Egypt tops $3 billion

Hayat Kimya now operates two facilities in Egypt—one in 6th of October City near Cairo and the other in Ain Sokhna on the Red Sea coast. The Ain Sokhna campus spans 400,000 square meters and currently focuses on semi-finished products.

With this latest project, the company’s total investment in Egypt approaches $700 million. Outside of Türkiye, Hayat Kimya’s largest international operations are based in Egypt, Iran, and Russia.

Egypt has been emerging as one of the top investment destinations for Turkish companies, thanks to its competitive advantages such as lower costs and proximity to export markets.

According to the Türkiye-Egypt Business Council, total Turkish investments in the country surpassed $3.5 billion in 2025, and this figure is expected to rise by $500 million each year.

July 13, 2025 05:47 PM GMT+03:00
More From Türkiye Today