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Turkish natural stone exporter Marble Systems Tureks emerged as a standout at the Coverings fair in the United States, reinforcing its foothold in its largest market despite a fragile global economic backdrop.
Held in Las Vegas from March 30 to April 2, the 36th edition of the Coverings fair drew strong international participation even as global tensions and war-driven uncertainties weighed on growth expectations.
The event remains one of the world’s leading gatherings for the natural stone and surface materials industry.
The U.S., which imports roughly $4 billion worth of natural stone annually, continues to rank among the largest markets globally, attracting both domestic buyers and international exhibitors.
Marble Systems Tureks used the platform to strengthen its position as a leading Turkish player in the market, where it already channels about half of its exports, according to a company statement.
The company operates seven warehouses and ten showrooms across the U.S., alongside nearly 1,000 retail points of sale, allowing it to reach customers nationwide.
This broad network has helped anchor its visibility in a highly competitive market.
Vice Chairman Osman Cavit Turunc framed the fair as a key trend-setting arena, noting that industry direction often takes shape at Coverings. The company is pushing to remain among the brands that define those trends rather than follow them.
Buoyed by its U.S. performance, the company is now extending its footprint into Europe. A new dealership in Copenhagen is scheduled to open in June, while additional locations in Paris, Warsaw, and Vienna are expected to come online before the end of the year.
Turunc underlined Türkiye’s strategic position in the sector, noting that the country holds around 40% of the world’s natural stone reserves and aims to leverage that advantage more effectively in global markets.
At this year’s fair, warmer color palettes and earth tones stood out as dominant design trends, shaping both product displays and buyer interest. Larger-format pieces also gained traction, reflecting a shift toward more expansive and decorative applications.
The company’s "upcycling" collection—built from smaller byproducts—drew notable attention, while its Calacatta series ranked among the most prominent showcases at the event.
Turunc also pointed to a cyclical return in design preferences, observing that patterns and colors used in past decades are re-emerging.
Similar tones featured in the 1990s renovation of the Bellagio Hotel resurfaced as some of the most in-demand styles at this year’s fair.
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