Newsletters
Elite Naturel, a Türkiye-based producer of organic and natural beverages, announced Friday that it has signed a new supply agreement with Washington-based retail chain Costco Wholesale’s South Korea operations to sell its products in the stores.
The new agreement took effect on Friday, aiming to further expand its presence in the Asia-Pacific market.
The new agreement marks the company’s second major entry into the Asian market under the Costco umbrella.
In a company statement, Elite Naturel said the partnership is expected to contribute positively to both revenue and profitability, while supporting its broader growth strategy across Asia.
By placing its products in Costco Korea stores, the company aims to strengthen its foothold in the Far East’s growing consumer segment for organic beverages.
Costco, one of the world’s largest wholesale retail chains, operates over 8,751 stores globally and generates more than $242 billion in annual revenue.
The Turkish company's expansion comes amid a global surge in demand for organic beverages, with the market reaching $42.56 billion in 2024.
The market is projected to reach $98.45 billion by 2030, growing at a compound annual rate of 15.3% between 2025 and 2030, according to the U.S.-based market research firm Grand View Research.
Founded in 1998, Elite Naturel is a publicly traded company listed on Borsa Istanbul (ticker: ELITE) that specializes in the production of organic, natural, and health-oriented beverages, with a reported annual revenue of ₺1.75 billion ($43 million) in 2024.
1 min read
3 min read
