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Türkiye’s automotive market opened 2026 with a 9.77% annual sales increase in January, registering 75,362 passenger cars and light commercial vehicles sold, according to data from the Automotive Distributors and Mobility Association (ODMD).
The positive start follows a record-breaking 2025, in which total vehicle sales rose 10.5% year-over-year to 1.37 million units.
Within the monthly total, passenger car sales reached 61,055 units, marking a 9.14% annual increase, while sales of light commercial vehicles climbed 12.56% to 14,307 units.
Gasoline vehicles remained the top choice in January, with 26,671 units sold and a 43.7% share of the passenger car market. Hybrid models followed with 18,774 units, representing 30.7% of sales, while fully electric vehicles continued to expand their presence, reaching 11,304 units for an 18.5% share.
Diesel car sales totaled 4,203 units, accounting for 6.9%, and LPG-powered models made up just 103 units, or 0.2% of the total.
Imported vehicles continued to dominate the auto market, with 49,503 of the 75,362 vehicles sold in January coming from abroad, giving imports a roughly 66% share of total sales.
Among top-performing brands, Renault sold 9,247 vehicles, with 7,979 produced domestically. Toyota reported 8,700 units sold, including 6,975 local models. Volkswagen, which recorded 6,580 in total sales, contributed just 267 locally manufactured units to the tally.
In the electric segment, Chinese automaker BYD continued to lead the market in January with 3,866 units sold, while Türkiye’s domestic manufacturer Togg followed with 2,029 units.
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