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Fahriye Evcen, one of Türkiye’s most popular screen stars, has long kept her distance from advertising deals despite a massive social media following. With 13.7 million Instagram followers, she had rarely shown interest in brand collaborations.
This week, however, she surprised fans and the entertainment industry alike by agreeing to a significant new partnership.
According to reports, Evcen signed a contract worth $1 million with a leading education app that teaches English to children. The collaboration will run for three months, during which she will serve as the face of the platform.
As part of the agreement, she is expected to appear in engaging digital content designed to reach both her followers and the app’s international audience.
While the deal has created excitement, Turkish entertainment circles have also been circulating speculation about her private life. For some time, rumors have suggested that Evcen and her husband, actor Burak Ozcivit, have been experiencing difficulties in their marriage.
Reports claim that she now wishes to establish her own path independently. Neither Evcen nor Ozcivit has commented publicly on the matter.
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