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In 2025, Pamukkale welcomed more than 2.3 million visitors, over twice the population of Denizli reaffirming its place as one of Türkiye’s most visited natural and cultural heritage sites. Visitors from across Europe, Asia and many other regions continue to be drawn to its striking white travertine terraces and rich historical landscape.
Recognized on the UNESCO World Heritage List for both its cultural and natural significance, Pamukkale offers a rare combination of ancient history and natural beauty. Travelers explore the ruins of the Ancient City of Hierapolis while experiencing the healing thermal waters and iconic white formations that make the site world-renowned.
Whether walking across the white travertine terraces or discovering the historic remains of Hierapolis, visitors to Pamukkale experience an extraordinary blend of natural beauty and ancient heritage. The site offers unforgettable views that reveal the deep connection between landscape and history.
Provincial Culture and Tourism Director Adem Ozel emphasizes that tourism in Pamukkale continues throughout all four seasons. “We see our visitors as ambassadors,” he says, highlighting efforts to ensure every guest leaves satisfied and eager to return to the region.
Many travelers choose to return to Pamukkale more than once, drawn back by its serene atmosphere, thermal waters and historical layers. The blend of natural wonders and archaeological heritage offers a deeper experience with every visit.
As Denizli strengthens its position as a year-round tourism center, Pamukkale remains a place where travelers from around the world return to reconnect with its unique beauty and timeless cultural atmosphere.
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