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The Ultimate Fighting Championship (UFC) attracted 15.9 million viewers across the U.S. and Latin America for UFC 329, narrowly missing the broadcast record set by last month's UFC White House event, according to Paramount+ figures released Thursday.
Figures released by Nielsen and Adobe Analytics show that the event secured 14.3 million U.S. viewers but fell short of the 17 million peak reached by last month's White House special.
However, the event lagged behind UFC White House in both peak reach and average viewership, drawing an average of 6.5 million viewers compared to its predecessor's 8.2 million.
UFC 329 outperformed UFC White House in one category. The event peaked at 8.3 million concurrent streams, compared with 7.9 million for UFC White House. The figure makes UFC 329 the second-largest live event in Paramount+ history for concurrent streams, behind only Super Bowl LVIII, which drew 11.5 million.
These numbers put UFC 329 among the most-watched live sports events on the platform so far. For context, the first UFC event on FOX, featuring Cain Velasquez vs. Junior dos Santos, averaged 5.7 million U.S. viewers and peaked at 8.8 million.
Fight card viewership usually peaks during the main event. In this case, McGregor's rematch with Max Holloway ended after just 69 seconds when McGregor suffered a leg injury. Holloway won by first-round technical knockout.
McGregor had not fought for five years after breaking his left leg in a 2019 match against Dustin Poirier. He returned to the same venue to face Holloway. Since then, McGregor has asked for the result to be changed to a no-contest.
UFC 329 also went head-to-head with a World Cup quarterfinal between Argentina and Switzerland, which took place at the same time.
UFC events now make up six of the top 10 peak concurrent viewership events in Paramount+ history. UFC 329 is second, UFC White House is third, followed by UFC 324, UFC 328, UFC 326, and UFC 325.
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