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Murat Ulker, one of Türkiye’s wealthiest businessmen, reportedly paid a record-breaking sum to Galatasaray forward Victor Osimhen for appearing in a new commercial for one of Ulker’s brands.
According to Turkish media, the Nigerian striker was paid €1.5 million ($1.72 million) for the campaign, making it the highest payment ever made to a footballer for a commercial appearance in Türkiye.
Ulker, whose fortune is estimated at nearly $5.5 billion according to Forbes, is the chairman of Yildiz Holding, one of the world’s leading food corporations. His business moves and public gestures often draw wide attention, and this latest endorsement deal has once again put him in the spotlight.
Victor Osimhen, who joined Galatasaray on loan from Napoli last season, became one of the most talked-about players in Türkiye after a string of standout performances in the Super Lig. His popularity has made him a natural choice for major brands seeking star power.
Despite being a well-known Fenerbahce supporter, Murat Ulker raised a Galatasaray flag atop the Yildiz Holding headquarters following the team’s Super Lig title victory—a move widely seen as a symbolic act of sportsmanship.
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