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Türkiye is one of the most popular destinations for Russian tourists, especially along the Mediterranean and Aegean coasts.
Over the past four years, it has also become the most expensive market for them.
According to Russia’s Analytical Credit Rating Agency, the average trip now costs around 88,000 rubles—a 218% increase since 2021.
However, the report also said that even with steep price increases, Türkiye remains the top foreign travel destination for Russians—ahead of Abkhazia and well above any European country—as sanctions, visa issues, and limited flight connections continue to restrict travel options elsewhere.
Nearly a third of total expenses come from transportation alone, with the rise reflecting higher fuel and flight costs, Türkiye’s own inflation, and the stronger U.S. dollar, which pushed up package prices denominated in foreign currencies, the report said.
A decline in low-cost package offers and increased tour operator margins further amplified the effect.
According to the Turkish Statistical Institute (TurkStat), hotel, restaurant, and cafe expenditures have increased by 816.5% in Turkish lira terms, while overall consumer prices rose by 555.8%.
In September, headline inflation was 33.29%, compared with 33.91% for hotel, restaurant, and cafe expenditures. However, the ruble’s appreciation against the Turkish lira—which gained 46% year over year—failed to keep pace with the rise in prices in Türkiye.
According to the Turkish Culture and Tourism Ministry, Türkiye hosted over 4.55 million Russian tourists between January and August 2025.
The report added that the cost of domestic holidays in Russia has also continued to rise in recent years. In 2024 alone, prices increased by an average of 14% year on year, driven in part by stronger demand.
According to data compiled by Russian news outlet RBC from the online booking platform Onlinetours, domestic travel costs also showed that over the past two years, domestic travel costs climbed 22.6% in Russia.
A standard tour to Sochi—one of Russia’s most popular seaside destinations—costs about 72,892 rubles in summer 2023, rising to 79,335 rubles in 2024 and reaching 89,406 rubles in 2025 for a 7–10-night stay for two people.
Analysts from the Association of Tour Operators of Russia (ATOR) noted that by September, a holiday in Sochi costs roughly the same as a trip to resorts in Thailand, Sri Lanka, or Vietnam.
Meanwhile, vacations in India’s Goa, the Philippines, Malaysia’s Langkawi, Cyprus, Greece’s Rhodes, and Cuba were considerably more expensive, averaging between 150,000 and 200,000 rubles for ten nights.
Destinations where the minimum budget for two people now exceeds 200,000 rubles include Indonesia, Montenegro, the Maldives, Seychelles, and Mauritius, where even the most affordable packages start above that threshold.
According to a separate survey by Avito Jobs and Avito Travel, Russians plan to spend an average of 71,000 rubles per person on vacations—well below the cost of a typical trip abroad.
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