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Anadolu Isuzu, a Turkish commercial vehicle manufacturer that exports buses and mid-size passenger coaches to 46 countries, added Saudi Arabia to its overseas markets on Saturday through a new distribution agreement with Dubai-based New East General Trading.
As the first step of the partnership, Anadolu Isuzu’s midibus models will be introduced to the Saudi Arabian market. The company plans to expand its offering in the future to include intercity transportation and public transit vehicles.
A ceremony marking the strategic collaboration was held in Riyadh, the capital of Saudi Arabia, and was attended by Anadolu Isuzu General Manager Tugrul Arikan and executives from New East General Trading.
Speaking at the ceremony, Anadolu Isuzu General Manager Tugrul Arikan emphasized the company's over 40 years of experience in the commercial vehicle sector and its strong engineering capabilities, stating that these strengths continue to drive its growth in global markets.
Arikan noted that the addition of New East to their distributor network in Saudi Arabia marks an important milestone in Anadolu Isuzu’s global expansion. He described the partnership as a reflection of the company’s commitment to offering high-quality solutions to a broader international customer base.
Founded in 1980, Anadolu Isuzu is a joint venture between the Turkish conglomerate Anadolu Group and the Japanese automotive brand Isuzu.
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