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Global tax-tech provider Sovos says Türkiye’s fast-moving tax regulations and end-to-end digital processes have become a benchmark for European countries, with the company’s Türkiye operations now its fourth-largest market worldwide.
Sovos delivers tax compliance technology in more than 70 countries and serves over 100,000 customers, including roughly half of the Fortune 500.
In Türkiye, the client list ranges from Yildiz Holding and Anadolu Grubu to Apple and Amazon, while small online sellers also plug into its tools.
After a decade of local operations, Türkiye has repeatedly beaten internal targets for five straight years and now ranks fourth in Sovos’ ecosystem by market size. The company has acquired two Turkish firms and runs two R&D centers in the country to ship products globally.
Speaking to Patronlar Dunyasi, Sovos Chief Revenue Officer Ann-Christel Graham said Türkiye’s tax regulations and digital transformation have become a standard for European countries.
Graham noted that she took office five months ago and, following a visit to Chile, where the company’s roots lie, made Türkiye her next stop. She pointed to an EU-wide push often described as “tax in the digital age,” adding that France, Belgium, Poland, Germany, Denmark, and Croatia are preparing mandatory e-invoicing and related obligations, with Sovos engaged in those transitions.
The company expects 25 countries to adopt e-invoicing over the next three years, and it plans to keep drawing on Türkiye’s experience to guide those programs.
Graham underlined that governments are using data and AI to tighten real-time oversight, which forces companies to step up internal controls. She said the old compliance playbook no longer works as the volume and speed of tax data keep rising, and authorities track accounting flows in near real time.
Sovos, she indicated, is investing in AI so that clients can see their tax positions exactly as the government sees them, minimizing surprises during audits and keeping day-to-day processes on track.
“Trump or other figures may make unpredictable changes. We cannot see the future. What we can do is be ready to respond quickly, invest where needed, and adapt in the right way. Our job is to prepare for the unforeseeable,” Graham said.
Sovos recently reorganized its global business into three regions—EMEA, the Americas, and Latin America—and elevated Elcim Sirek, previously Türkiye Country Manager, to VP of Sales for EMEA.
According to Patronlar Dunyasi, the move reflects how Türkiye’s leadership in digital tax has influenced corporate structure and resource allocation across the company.
Sirek highlighted the sheer pace of change, noting industry estimates of about 14,000 new or amended regulations worldwide each month. In Türkiye alone, nine major changes landed in the second half of 2024.
She pointed to swift go-lives—such as tax-rate updates moved into production on a Monday—arguing that firms need partners who can push through such shifts without disruption.
Sirek also flagged a new “expense voucher” regulation scheduled to take effect in January.
The rule will digitize paperwork that retailers have long handled on paper—such as manual invoices, cash payouts, and inter-store transfers—thereby tightening controls and cutting friction.
To help shape implementation, Sovos plans a workshop that will bring major retailers and their consultants together, with outcomes to be shared with the Revenue Administration.
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