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Amazon revealed on Thursday that it will invest $2 billion in Latin American content for its Prime Video streaming service through 2030, aiming to tap into what it described as "extraordinary" momentum in the region.
"What's happening in Latin America right now is extraordinary, the talent, the stories, the audiences," Kelly Day, vice president of International for Prime Video, told a press conference in Mexico City.
The investment covers original and licensed programming as well as sports. Amazon said it aimed to double original productions from Mexico, Brazil, Argentina, Colombia and Chile.
Twenty-five new titles will premiere in 2027, with another 25 to follow in 2028. Recent Latin American productions on Prime include "Menem," a series about flamboyant former Argentine president Carlos Menem, and "La Oficina," a Mexican adaptation of "The Office."
Oscar-winning screenwriter Armando Bo is meanwhile directing an adaptation of "Las Malas," Camila Sosa Villada's novel about a community of trans sex workers in Argentina.
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"When you trust Latin American storytellers with ambition and resources, the world pays attention," Javiera Balmaceda, head of original Prime productions for Latin America, said.
Netflix is also boosting its original Latin American content, with notable successes including "One Hundred Years of Solitude" in Colombia and "El Eternauta" (an Argentine science-fiction series) in Argentina.
Scripted drama has become one of the region's fastest-growing television exports, with streaming platforms increasingly competing for local stories.
Romance has emerged as the most-commissioned scripted television genre in Latin America, capturing nearly a third of regional orders during the first half of 2026, according to analytics firm Ampere Analysis.
Streaming services nearly doubled their romance commissions year-over-year over the same period, led by platforms such as ViX and Globoplay. Crime dramas and literary adaptations have also drawn large international audiences, building on the earlier success of series such as "Narcos" and, more recently, "One Hundred Years of Solitude."
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