"Practical Magic 2," Warner Bros.' long-awaited sequel to the 1998 "Practical Magic" cult classic, topped the North American box office this weekend, pulling in an estimated $30 million from 4,146 theaters, according to Rentrak.
The result landed at the low end of Warner Bros.' projected range of $30 million to $35 million.
The film reunites Sandra Bullock and Nicole Kidman as sisters Sally and Gillian Owens, members of a family of witches whose love lives have long been haunted by an ancestral curse.
It's directed by Susanne Bier, with a screenplay by Akiva Goldsman, Georgia Pritchett, and Kelly Marcel, based on Alice Hoffman's novel "The Book of Magic."
The film officially ended the six-week domestic box office reign of "Spider-Man: Brand New Day." Internationally, the sequel conjured an additional $16 million from 77 markets, pushing its global debut to approximately $46 million
The No. 1 finish aside, some outlets characterized the debut as a soft one relative to expectations, given the film's $75 million production budget.
Audiences gave the film a B+ CinemaScore, a solid but unspectacular grade that suggests decent word-of-mouth without signaling a breakout hit.
The sequel has had trouble working its magic on critics, holding a 39% approval rating on Rotten Tomatoes, a bit better than the original's 29% score, while earning a 92% audience score.