Newsletters
A recent study conducted by Areda Piar on behalf of Marketing Türkiye has revealed the evolving perfume usage habits of Turkish consumers, highlighting both their preferences and the significance of fragrance in daily life.
According to the survey, 81.4% of participants consider perfume an essential part of their daily routine, rather than reserving it solely for special occasions.
Approximately half of respondents reported using perfume multiple times a day, with daily use ranking highest, followed by special events (55.3%) and romantic dates (39.7%).
The study found that 37% of participants purchase a new perfume every three months, while 29.9% buy a new fragrance monthly.
These findings indicate that perfume is a regularly consumed product in Türkiye, rather than a luxury item reserved for occasional use.
Floral scents emerged as the most popular choice, selected by 29.3% of respondents, followed by fresh scents at 22.3%. In contrast, sweet (2.1%) and fruity (4.3%) fragrances were the least preferred.
When asked about the least liked fragrances, sweet scents (33.5%) topped the list, followed by woody fragrances (19.4%).
The survey highlights that longevity (44.4%) and scent preference (41.9%) are the most decisive factors in selecting a perfume.
Price (7.5%), brand recognition (4.1%), and bottle design (1.1%) were considerably less influential in consumer decisions.
Turkish consumers exhibit both loyalty and a willingness to explore new fragrances. 42.4% of participants rotate between 1–2 favorite perfumes, while 29.9% frequently try different scents.
When considering partner scents, fresh fragrances (33.5%) are most preferred, followed by woody (25%) and floral (22.8%) aromas.
Least favored scents include aromatic (6.6%), vanilla (4.8%), fruity (4.3%), and sweet (2.3%).
The study underscores that perfume has become a staple of daily life for Turkish consumers, with floral and fresh fragrances dominating preferences, while sweet scents remain the least favored.
4 min read
