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Social media use in Türkiye exceeds global average, raising addiction concerns

A person scrolling through social media on a smartphone, reflecting rising screen time and growing concerns over digital overuse. (Adobe Stock Photo)
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A person scrolling through social media on a smartphone, reflecting rising screen time and growing concerns over digital overuse. (Adobe Stock Photo)
April 11, 2026 04:04 AM GMT+03:00

As digitalization continues to shape daily life, experts in Türkiye are drawing attention to the country’s above-average social media use and the risks that come with it. According to data shared by the Turkish Green Crescent Society, people in Türkiye spend roughly 25 hours per week on social media, compared to a global average of 19 hours.

Hakan Cetin, academy director at the organization, explained that while social media addiction has not yet been formally classified as a distinct disorder in academic literature, it is increasingly discussed under broader categories such as internet-related addictions. He pointed out that higher usage levels in Türkiye indicate more widespread problematic behavior.

Cetin emphasized that time spent alone does not define addiction, noting that experts instead assess whether a person’s daily functioning is affected, whether tolerance develops over time, and whether use begins to harm personal relationships or responsibilities.

Exposure to harmful content may trigger other addictions

One of the report’s key findings highlights how social media can act as a gateway to other forms of addiction. Cetin noted that, beyond its own risks, platforms expose users to advertising and content related to tobacco, alcohol, drugs and gambling.

He underlined that this indirect exposure can push users toward these behaviors, adding a new dimension to the discussion. Rather than focusing solely on screen time, the report brings attention to how social media environments may influence consumption habits and risk-taking behavior.

Digital literacy emerges as a critical need

Cetin also stressed the growing need for digital literacy, referring to educational programs developed in cooperation with the Ministry of National Education since 2014. These programs aim to build life skills such as emotional regulation, decision-making and stress management, which are seen as key to reducing excessive social media use.

He explained that individuals who struggle to manage emotions or stress are more likely to spend extended time online, suggesting that the root causes often lie beyond the platforms themselves.

Psychological impact tied to reward mechanisms in the brain

Experts at the Green Crescent Counseling Center further highlighted the psychological effects of prolonged use. Clinical psychologist Tulin Guler explained that social media stimulates the brain’s reward system, triggering the release of chemicals such as dopamine, serotonin and endorphins.

While this may provide short-term relief, she noted that long-term use can lead to issues including depression, anxiety, anger, reduced attention span and sleep problems. These effects can, in turn, impact academic performance and social relationships.

Guler added that individuals who frequently attempt and fail to cut back, feel distress when not using social media, or continue using it despite negative consequences may be at risk of internet-related addiction.

Personal story shows how support can help reverse dependency

A 36-year-old Istanbul resident, identified as D.S., shared her experience of overcoming social media dependency with support from YEDAM. Initially using social media to follow the news and pass the time, she gradually began spending long hours online to cope with emotional difficulties.

She described how feelings of loneliness led her to withdraw from real-life interactions, with social media acting as both an escape and a source of deeper isolation. Over time, this affected her family life, including her ability to spend quality time with her children.

After attending an awareness session organized by Yesilay at her child’s school, she sought professional help and began a structured support program that included counseling and participation in a gastronomy course. She said the process helped her rebuild routines and regain control over her time.

Addiction seen as treatable with proper support

Experts underline that addiction, including internet-related forms, can be treated. Guler encouraged individuals or families noticing problematic use to seek support, noting that services provided by YEDAM are free and confidential.

She emphasized that early recognition and intervention are key, and that structured support combined with lifestyle changes can help individuals move away from dependency and reconnect with daily life.

April 11, 2026 04:04 AM GMT+03:00
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