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Trader Joe’s brings pistachio Turkish baklava to US shelves after simit

Trader Joe’s expands its Turkish lineup from “Ankara-style Simit” — a sesame-crusted bread known as Türkiye’s favorite street snack — to pistachio baklava, labeled a “traditional Turkish pastry”-both products are made in Türkiye and now available frozen in U.S. stores. (Photo via Food & Wine/Trader Joe’s)
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Trader Joe’s expands its Turkish lineup from “Ankara-style Simit” — a sesame-crusted bread known as Türkiye’s favorite street snack — to pistachio baklava, labeled a “traditional Turkish pastry”-both products are made in Türkiye and now available frozen in U.S. stores. (Photo via Food & Wine/Trader Joe’s)
November 13, 2025 10:24 AM GMT+03:00

The U.S. supermarket chain Trader Joe’s has added pistachio Turkish baklava to its product range, following the recent introduction of its “Ankara-style Turkish Simidi.”

The move marks another step in bringing Türkiye’s most recognizable street foods and desserts to American consumers through mainstream retail channels.

Dessert with centuries of heritage

According to social media posts, the pistachio baklava has begun appearing on Trader Joe’s shelves nationwide. The product is labeled as a “traditional Turkish dessert” and comes with a serving suggestion to enjoy it with tea or coffee—a pairing deeply rooted in Turkish culture.

Baklava, known for its paper-thin layers of pastry, groundnuts, and light syrup, is one of Türkiye’s best-known culinary exports and a symbol of festive hospitality.

In Türkiye, breakfast — known as kahvalti — is a full-on feast, and no spread is complete without simit. Trader Joe’s new frozen version, made in Türkiye, nails the bread’s signature chew and golden sesame crust. (Photo via Food & Wine/Trader Joe's)
In Türkiye, breakfast — known as kahvalti — is a full-on feast, and no spread is complete without simit. Trader Joe’s new frozen version, made in Türkiye, nails the bread’s signature chew and golden sesame crust. (Photo via Food & Wine/Trader Joe's)

From simit to baklava: Turkish flavors gain ground

Earlier this year, Trader Joe’s drew attention for introducing “Ankara-style Turkish Simidi,” a circular sesame-crusted bread often described as Türkiye’s answer to the bagel.

With simit and baklava now widely available across its stores, Trader Joe’s has positioned itself as a gateway for U.S. shoppers seeking authentic Turkish tastes, offering a simple way to experience centuries-old flavors from Anatolia.

November 13, 2025 10:24 AM GMT+03:00
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