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Chinese toy company Pop Mart has announced a collaboration with Sony Pictures to produce a feature film based on its globally popular Labubu dolls, the company said on Thursday.
The project, currently in early development, will be a hybrid of live-action and computer-generated imagery (CGI). It aims to bring the fantastical world of Labubu's line of “ugly-cute” collectible characters to international cinema audiences.
Labubu was created in 2015 by Hong Kong artist Kasing Lung as part of his “The Monsters” series. The characters gained widespread popularity in recent years, driven by social media exposure, celebrity endorsements, and the growing appeal of designer toys.
British director Paul King, known for films such as Paddington and Wonka, will direct the project and co-write the screenplay with Steven Levenson.
Pop Mart said the film will focus on “creative storytelling, artistic vision and enduring global appeal,” positioning Labubu as a long-term entertainment franchise beyond its origins as a collectible toy.
The Labubu dolls are typically sold in “blind boxes,” a format in which customers do not know which design they are purchasing until opening the package. The approach has driven strong consumer demand, with some rare figures fetching high resale prices.
According to the company, over 100 million Labubu units were sold worldwide last year. The brand has also gained visibility through international celebrities and consumers, contributing to its expansion across Europe and North America.
No release date for the film has been announced.
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