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Russia’s e-commerce reaches $131B in nine months

A man looks at his smartphone in front of a giant advert of Russian e-commerce giant Wildberries in downtown Moscow on July 27, 2026. (AFP Photo)
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A man looks at his smartphone in front of a giant advert of Russian e-commerce giant Wildberries in downtown Moscow on July 27, 2026. (AFP Photo)
November 11, 2026 03:17 PM GMT+03:00

Online purchases in Russia totaled approximately 10.85 trillion rubles (about $131 billion) between January and September this year, Artyom Sokolov, president of the Association of Internet Trade Companies (AKIT), said Wednesday at an event in Moscow.

Noting that online purchases totaled 13.2 trillion rubles last year, Sokolov said the figure stood at around 10.85 trillion rubles in the first nine months of this year.

Sokolov said the sector has kept growing thanks to new technologies despite no significant increase in the number of online shoppers, adding that most purchases take place on digital platforms.

According to AKIT data, online purchases in Russia rose 18.7% in the first half of the year compared with the same period last year, reaching 7.2 trillion rubles.

A firefighting helicopter prepares to drop a load of water during a fire at Russian e-commerce firm Wildberries' logistics complex near the town of Podolsk, outside Moscow on Aug. 16, 2026. (AFP Photo)
A firefighting helicopter prepares to drop a load of water during a fire at Russian e-commerce firm Wildberries' logistics complex near the town of Podolsk, outside Moscow on Aug. 16, 2026. (AFP Photo)

Drone strikes disrupt deliveries

Drone attacks this year on logistics centers of Wildberries and Ozon, among Russia’s largest e-commerce platforms, disrupted shipments in some regions and delayed product deliveries.

Wildberries, Russia’s largest online retailer, accounts for up to 10% of the country’s total retail turnover. Ukraine has targeted its logistics centers in several regions since mid-July, later extending the strikes to Ozon facilities. Kyiv alleges both play a role in the Russian military supply chain, while Moscow and the firms say the sites are commercial.

A July strike on a Wildberries warehouse in the Tambov region killed seven night-shift workers and wounded dozens. On Aug. 16, drones set fire to the company’s largest depot in Podolsk, leaving one person dead.

Turkish brand Koton affected

Turkish apparel retailer Koton also took a hit when strikes on July 17 damaged two facilities of Wildberries, one of the marketplaces the brand uses for its online business in Russia. Initial assessments put the inventory losses at 0.4% of the company’s total assets.

Russian President Vladimir Putin has said the Ukrainian attacks cause damage but have had no “critical consequences.”

November 11, 2026 03:17 PM GMT+03:00
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