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Israeli Prime Minister Benjamin Netanyahu’s Likud party has featured Turkish President Recep Tayyip Erdogan in a new election billboard declaring that he and several other international figures “want Netanyahu to lose,” as campaigning intensifies ahead of Israel’s Oct. 27 general election.
The billboard, displayed in Tel Aviv, includes images of Erdogan alongside Iranian leader Mojtaba Khamenei, Hezbollah Secretary-General Naim Qassem, and New York City Mayor Zohran Mamdani.
“They want Netanyahu to lose. Don’t let them win,” the campaign poster reads.
The advertisement comes as Israeli political parties increase campaign activities ahead of the Oct. 27 vote and as references targeting Türkiye and Erdogan have become more frequent in statements by Israeli politicians.
Israel’s parliament previously announced that the country will hold its general election on Oct. 27, setting up a contest in which Netanyahu will seek to extend his time in power.
The election will take place as Israel continues its prolonged military campaign in Gaza and faces domestic divisions over the direction of the war, the fate of remaining hostages, and the future of the country’s judiciary.
Netanyahu will face a field of experienced challengers, including former Israeli army Chief of Staff Gadi Eizenkot, who has emerged as his main rival.
Netanyahu’s coalition is polling at between 49 and 53 seats, according to an Axios report citing conversations with U.S. and Israeli sources.
That would leave the coalition well short of the 61 seats needed for a parliamentary majority and significantly below the 68 seats it currently holds.
Opposition parties, meanwhile, are polling at between 67 and 70 seats.
Eizenkot has also recorded stronger favorability ratings than Netanyahu in most surveys cited in the report.
U.S. President Donald Trump has repeatedly stopped short of formally endorsing Netanyahu ahead of the election despite the Israeli prime minister seeking his support, Axios reported.
The lack of an endorsement comes as Netanyahu enters the campaign facing weaker polling numbers for his coalition and stronger support for opposition parties.
Against that backdrop, Likud’s latest campaign billboard presents Recep Tayyip Erdogan, Mojtaba Khamenei, Naim Qassem, and Zohran Mamdani as figures who want Netanyahu defeated in October.
The poster does not provide further details explaining the basis for its claim that the four figures want Netanyahu to lose.
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