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Italian luxury automaker Ferrari has launched its inaugural all-electric vehicle, the Luce, marking the brand's relatively delayed entry alongside competitors Porsche and Lamborghini in delivering sustainable, high-performance driving.
Priced at $640,000, the Luce breaks away from the Italian automaker’s traditional styling, debuting as Ferrari's first-ever five-seater vehicle. According to the company's website, the design was developed in partnership with LoveFrom, the creative collective established by former Apple chief designer Sir Jony Ive.
The Luce, which translates to "Light" in Italian, reaches a top speed of over 310 kilometers per hour (190 mph) and boasts a driving range exceeding 530 kms, according to a corporate statement released late Monday.
The vehicle accelerates from zero to 100 kph in 2.5 seconds and is powered by a massive 122 kWh battery. Weighing in at 2.26 tonnes, the Luce stands as the heaviest model in Ferrari's history.
Ferrari stated that every component is manufactured entirely in-house. This production method ensures the vehicle can be serviced by the firm long into the future, a factor meant to safeguard the Luce's long-term resale value.
"We are inaugurating a chapter that turns our vision into reality, strengthening Ferrari's tradition of anticipating and shaping the future," Ferrari President John Elkann said.
The high-profile launch arrives as rival luxury automakers hit the brakes on their electric pipelines, mirroring an industry-wide slowdown in the transition away from internal combustion engines due to lower-than-expected consumer demand.
Last year, Ferrari adjusted its long-term outlook, stating it now expects electric models to account for 20 % of its total offerings by 2030, down from an initial target of 40 %.
Just like Jaguar's electric car, Ferrari was criticized for discarding its traditional aesthetic.
According to EVO, a British automotive magazine, many have criticized the design's minimal lines and lack of traditional styling; however, the simplicity is entirely intentional.
Speaking at the launch, Ive explained that the vehicle is rooted purely in functionality, purposefully avoiding superficial garnishes that distract and age poorly, with the ultimate goal that owners' appreciation for the car will deepen over time.
This dedication to permanence aligns with Ferrari's stated focus on the Luce's longevity. The powertrain is engineered specifically for easy serviceability, allowing the vehicle to remain operational for as long as traditional combustion models.
With more than 90 % of all historically manufactured Ferraris still active today, the brand aims to sustain this legacy well into the electric era.
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