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Boecker Maschinenwerke referenced the Paris Louvre robbery in a tongue-in-cheek post about its truck-mounted lifting device while stating it does not approve of the crime.
The thieves used Boecker’s Agilo—a truck-mounted, electric, crane-like hoist—to reach the museum’s balcony level quietly and swiftly.
In under eight minutes, they removed eight priceless jewels from the site.
After the incident, the company’s social media feed shared a promotional image of the lift truck outside the museum with a line implying agility—“when you need to move fast.”
The tone framed the reference as marketing humor tied to a headline-making event.
Chief Executive Alexander Boecker underlined that the robbery is a serious offense and that the company does not endorse it in any form.
He described the post as “humorous,” signaling a separation between the marketing quip and the criminal act.
French authorities have assigned over 60 people to the investigation. The museum has acknowledged previous security gaps and is accelerating improvements.
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