Max overtakes Netflix to lead Türkiye’s streaming market in Q2 2025

Max, the streaming service that replaced BluTV, claimed the top spot in Türkiye’s streaming market in the second quarter of 2025, capturing a 28% market share, according to data released by JustWatch.

Netflix, which had held a dominant position for years, dropped to second place with 24%, while Prime Video continues to compete with a 19% share. Disney+ experienced a decline, losing 7 percentage points to fall to 13%, and MUBI maintained a steady 7% share.

The Netflix logo is seen on top of their office building in Hollywood, California, Mar. 2, 2022. (AFP Photo)

Experts attribute Max’s rapid rise to Warner Bros. Discovery’s decision to consolidate the BluTV brand under the Max umbrella, giving the platform a stronger market presence.

Looking ahead, analysts expect local content, sports broadcasts, and pricing strategies to play a decisive role in market dynamics during the second half of 2025.

September 17, 2025 05:01 AM GMT+03:00