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Saudi-owned mobile gaming firm Scopely has agreed to buy a majority stake in Istanbul-based Loom Games in a deal that values the company at over $1 billion, the company announced Thursday.
The deal makes the Turkish game studio, which developed the fast-growing puzzle game Pixel Flow!, Türkiye’s seventh unicorn, joining a growing list of gaming companies from the country that have surpassed the $1 billion valuation threshold.
Financial terms of the transaction were not disclosed, but the investment included a multi-year, performance-based structure tied to the company’s growth. The company had previously raised seed funding from Arcadia Gaming Partners and e2vc earlier in 2025, though those financial details were not made public.
Pixel Flow!, a hybrid casual puzzle game released in late 2025, attracted more than 10 million players within its first six months and entered the top 20 highest-grossing mobile games in the United States, the company highlighted.
The game’s rapid rise in the casual segment was fueled by a hybrid monetization model that combines in-app purchases with advertising revenue. The Istanbul-based studio, which has around 20 employees, will continue operating from Türkiye after the deal.
Co-founders Kubra Gundogan and Emre Celik remain in their roles, with Gundogan continuing to lead the company as chief executive.
Scopely chief revenue officer Tim O’Brien said the game showed exceptional engagement potential from its early release.
"Pixel Flow! is only a few months into its journey, yet it’s already reached millions of players and climbed the top-grossing charts at remarkable speed," O’Brien said, adding that the investment reflects Scopely’s strategy to bring high-performing studios and game franchises into its ecosystem.
Loom Games CEO Gundogan said the partnership would allow the studio to expand while preserving its creative direction.
"Scopely’s unique ecosystem will allow us to maintain our creative autonomy while also learning from each other and continuing to build games that can become a meaningful part of players’ lives for the long term," she said.
Scopely, founded in 2011 and headquartered in Los Angeles, operates across mobile, PC, web and console platforms. The company generated more than $10 billion in total revenue and was acquired by Saudi Arabia’s Savvy Games Group in 2023 for $4.9 billion.
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