Newsletters
Türkiye E-Commerce Week will gather the country’s $90 billion digital-commerce ecosystem in Istanbul on Nov. 21–22, aiming to match startups with corporate needs and open doors to investment and new partnerships. The event is organized by the Ministry of Trade with contributions from the E-commerce Operators Association (ETID) and the Union of Chambers and Commodity Exchanges of Türkiye (TOBB) E-Commerce Council, with Anadolu serving as Global Communication Partner.
The program will bring together entrepreneurs, investors, marketplaces, logistics and payment firms, academics, and especially small and medium-sized enterprises (SMEs, defined as small and mid-scale businesses).
Organizers say the goal is to help large companies and founders talk through concrete problems and pair them with innovative solutions, so that collaborations can take shape quickly.
At the heart of the agenda are S2B (Startup to Business) Meetings—structured sessions designed to connect early-stage companies directly with corporates and investors at the same venue.
According to the announcement, these sessions are tailored to align enterprise demands with startup capabilities so that “new-generation partnerships” can emerge.
A dedicated “Future Factory Area” will spotlight the work of young entrepreneurs, women leaders, universities, and technology parks. Within this space, the S2B Meetings will be paired with AI-focused workshops, entrepreneurship games, and hands-on training modules, giving participants a chance to try out new business models as they learn.
Organizers say the Future Factory will also host networking sessions, project presentations, and interactive content. Masterclass and workshop tracks at the venue will cover practical topics such as digital campaign design, user experience, data analytics, and social media strategies, aiming to turn takeaways into action.
Panels will examine what lies ahead for the sector, including “Trade Transformed by AI,” “Behavioral Science and Consumer Mindset,” and “Roadmaps for Startups.”
The Turkish E-Commerce Awards ceremony will recognize leading brands, entrepreneurs, and producers contributing to the country’s digital transformation.
Events will take place at the Istanbul Lutfi Kirdar Convention Center on Nov. 21–22. Organizers underline that the week is built to bring the broad ecosystem under one roof and help participants move from discussion to collaboration.
4 min read
