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Türkiye's domestic EV brand Togg has officially raised T10X prices following the government's new Special Consumption Tax (OTV) regulations.
The starting price is now ₺1,862,000 ($45,806), with the top model reaching ₺2,363,000 after a ₺483,000 hike.
Togg's T10X lineup now includes significant increases across all trims. The V2 Long Range model saw the biggest jump at 25.7%, followed by the V1 Long Range and V1 Standard trims.
| Trim | Previous Price | New Price | Difference | Increase % |
|---|---|---|---|---|
| V1 Standard Range | ₺1,505,000 | ₺1,862,000 | ₺357,000 | 23.7% |
| V1 Long Range | ₺1,775,000 | ₺2,172,000 | ₺397,000 | 22.4% |
| V2 Long Range | ₺1,880,000 | ₺2,363,000 | ₺483,000 | 25.7% |
Türkiye revised its OTV brackets for EVs in late July. Vehicles under 160 kW with a pre-tax price above ₺1,650,000 now face a 55% tax rate, up from 10%.
Vehicles above 160 kW face even steeper rates, reaching up to 75%. Industry sources say the adjustment has led to a roughly 25% price hike across many electric models in Türkiye.
Despite the increases, Togg continues to dominate Türkiye’s EV market. With 3,098 units sold in June and 17,101 units in 2025 so far, Togg has reached a lifetime total of 66,777 units, maintaining leadership in both electric and ICE SUV segments.
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