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Brand Week Istanbul will bring business leaders, major brands, and the creative industries together at Halic Congress Center on Nov. 12-14, outlining a “Brand New World” theme that aims to draw fresh links between creativity, the economy, technology, and social responsibility.
The program will host award-winning documentary director Asif Kapadia—known for “Senna,” “Amy,” and “Diego Maradona”—alongside Grammy-winning graphic designer Stefan Sagmeister, author and technology entrepreneur Adam Fawer, marketing professor Andrew Stephen of Oxford Said Business School, and Afghan rapper and human rights activist Sonita Alizadeh.
Organizers also flagged a “Secret Speakers” segment where surprise guests will meet the audience.
Actors Ozgu Namal, Melisa Sozen, and Irem Sak will appear on stage, together with singer Nukhet Duru, technology and digital culture writer Serdar Kuzuloglu, journalist and content creator Candas Tolga Isik, “Nasil Olunur?” podcast creator Nilay Ornek, and radio host Nihat Sirdar.
Beyond the main stage, Brand Week Istanbul will roll out in-depth certificate programs that focus on strategy, creativity, brand communications, e-commerce, corporate communications, and entrepreneurship.
Participants will be able to learn from experts through Brand Academy, Strategy Academy, WPP Media Academy, Insight Academy, Gucumuz Yeter: FINISH Entrepreneurship Academy, AI Film Academy, Portfolio Meetings, and KID CommsCamp#.
Across 14 stages, more than 400 speakers will discuss the latest shifts in brand storytelling and consumer experience. Inspiration Hall will explore brand-led inspiration, AI-era innovation, and forward-looking strategies.
Brands & Trends Hall will examine disruptive business cases, data-driven creativity, and global cultural trends. Healing Hall will focus on health, beauty, and well-being, looking into new developments in health technologies, critical perspectives on beauty, and the latest in health literacy.
The schedule will also feature the Felis and Sardis award ceremonies, book signings, concerts, and stage performances.
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