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Türkiye showcases Uludag ski resort to global content creators, tour operators

In a winter tourism promotion initiative jointly organized by the Türkiye Tourism Promotion and Development Agency (TGA) and Turkish Airlines (THY), Uludag was presented to content creators visiting from abroad. Bursa, Türkiye, February 26, 2026. (Türkiye Tourism Promotion and Development Agency/ AA Photo)
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In a winter tourism promotion initiative jointly organized by the Türkiye Tourism Promotion and Development Agency (TGA) and Turkish Airlines (THY), Uludag was presented to content creators visiting from abroad. Bursa, Türkiye, February 26, 2026. (Türkiye Tourism Promotion and Development Agency/ AA Photo)
February 27, 2026 02:42 PM GMT+03:00

As part of efforts to promote Türkiye’s winter tourism, the Türkiye Tourism Promotion and Development Agency (TGA), in collaboration with Turkish Airlines (THY), hosted international content creators and tour operators in Uludag. The initiative aimed to highlight the region’s winter tourism potential and enhance its visibility in global markets.

Under the “Greetings From Türkiye With Turkish Airlines” project, content creators from the United States, Canada, Mexico, Brazil, Spain, and Argentina visited Uludag to experience winter tourism first-hand and produce digital content for social media and online platforms.

International content creators explore Uludag’s winter sports facilities as part of Türkiye’s tourism promotion campaign. Bursa, Türkiye, February 26, 2026. (Türkiye Tourism Promotion and Development Agency/ AA Photo)
International content creators explore Uludag’s winter sports facilities as part of Türkiye’s tourism promotion campaign. Bursa, Türkiye, February 26, 2026. (Türkiye Tourism Promotion and Development Agency/ AA Photo)

UK tour operators get in-depth insights

Representatives from UK-based tour operator companies were also invited to the region. The delegation received detailed presentations on Uludag’s product diversity, accessibility, and winter tourism facilities, providing an in-depth understanding of the destination’s offerings.

The program included participation from Uludag Area Director Candemir Zoroglu and officials from TGA, who outlined the region’s existing infrastructure, tourism capacity, and its potential positioning in international markets.

Officials from THY’s London office emphasized the program’s strategic importance for the UK market. They noted that Uludag’s winter sports infrastructure, Bursa’s diverse tourism portfolio, and the integrated travel opportunities with Istanbul left a highly positive impression on participants.

They added that the program’s outcomes and the professional connections established could form the basis for future collaborative initiatives.

February 27, 2026 02:43 PM GMT+03:00
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