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Elon Musk’s social media platform X is introducing a new marketplace called X Handle Marketplace, where inactive or unused usernames can be purchased.
This move positions X as a pioneer in turning digital identities into valuable assets.
The marketplace is open exclusively to Premium+ and Premium Business subscribers, highlighting X’s strategy to incentivize premium memberships. Usernames in the marketplace are divided into two categories: priority and rare.
According to CNBC, priority usernames, which typically include full names, multi-word phrases, or alphanumeric combinations, can be requested free of charge. Applications are reviewed within three business days.
Rare usernames, which are shorter, more generic, or hold cultural significance, are considered premium digital assets and start at $2,500 (₺104,925).
Depending on demand and uniqueness, these usernames can reach seven-figure prices.
Rare usernames are strictly available for purchase by premium subscribers, and once acquired, they cannot be resold or transferred, reinforcing exclusivity and ownership.
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