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The Walt Disney Company and TikTok announced Wednesday a global content-sharing agreement that will let participating creators produce short-form videos using scenes and other material from Disney films and television shows.
The program will first be tested in the United States in the coming months before expanding to other markets, the companies said in a joint announcement.
TikTok will give creators access to assets from hundreds of productions in Disney's content library, allowing them to use characters, scenes and stories from franchises including Pixar, Marvel, Star Wars and FX.
Creator videos made through the program will be published on TikTok and featured in a curated feed on Verts, the vertical-video feature within the Disney+ mobile app.
Content on Disney+ will be refreshed regularly to reflect current fan discussions and encourage subscribers to explore more of the company's catalog.
Financial terms of the agreement were not disclosed.
Disney Chief Marketing and Brand Officer Asad Ayaz said, "The best storytellers are fans first," adding, "This collaboration creates a new bridge between the stories we tell and the creativity they inspire."
TikTok Global Head of Entertainment Dawn Yang said creators have helped extend the life of films and television shows by turning them into discussions other fans can discover and share.
"Together with Disney, we're bringing the authentic creator expression of the TikTok community to Disney+," she said.
The companies will also launch a jointly managed Disney Creator Ambassador Program. Selected creators will receive greater visibility, access to exclusive events, career development opportunities and other rewards, according to the announcement.
Disney and TikTok said fan-created videos are playing a growing role in how audiences discover and engage with entertainment.
TikTok's internal data showed users shared an average of 6.5 million film- and television-related posts on the platform daily last year.
Nearly half of viewers in a separate survey said they later watched a film or television program after discovering related content on TikTok.
Disney launched Verts for Disney+ subscribers in the U.S. in March as a mobile-first vertical feed, initially letting users swipe through scenes from Disney+ productions, add titles to their watchlists or begin watching directly.
Disney said at the time it planned to expand Verts beyond content discovery by adding creator-produced videos and other short-form formats.
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