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Turkish actor Kerem Bursin takes his ambassadorship with German luxury house Montblanc to the next level. After two successful years representing the brand, Bursin's role has now been officially expanded to a global scale.
Kerem Bursin, best known internationally for the hit romance series "Love Is in the Air," opposite Hande Ercel, was named Montblanc's Regional Brand Ambassador for the Middle East, India, Africa and Turkey (MEIA) in 2025, fronting campaigns for the Maison's writing instruments, leather goods and timepieces.
The campaign, rolling out over the coming months, will officially extend Kerem Bursin's two-year partnership with Montblanc onto the world stage.
The new global appointment marks a significant step up, placing him alongside past and present Montblanc global faces such as Hugh Jackman and Zinedine Zidane.
While in New York, Bursin joined Montblanc's celebration of its 100-year leather-goods legacy, a milestone the German luxury house traces back to 1926, when pens were leaving the desk and travelling the world with their owners.
The centennial party, held at Manhattan's Crane Club just ahead of New York Fashion Week and set to a live DJ set by Grammy winner Honey Dijon, drew an international roster of stars including Alexandra Daddario ("The White Lotus"), Jamie Campbell Bower ("Stranger Things"), Rupert Friend ("Homeland"), South Korean actor Seo Kang-joon and Mexican actor Alfonso Herrera.
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